Many webmasters overlook a very important aspect of web site promotion: the validity of the HTML code.

What is valid HTML code?
Most web pages are written in HTML. As for every language, HTML has its own grammar, vocabulary and syntax, and every document written in HTML is supposed to follow these rules.
Like any language, HTML is constantly changing. As HTML has become a relatively complex language, it's very easy to make mistakes. HTML code that is not following the official rules is called invalid HTML code.

Why is valid HTML code important?
Search engines have to parse the HTML code of your web site to find the relevant content. If your
HTML code contains errors, search engines might not be able to find everything on the page.
Search engine crawler programs obey the HTML standard. They can only index your web site if it is compliant with the HTML standard. If there's a mistake in your web page code, they might stop crawling your web site and they might lose what they've collected so far because of the error.
Although most major search engines can deal with minor errors in HTML code, a single missing bracket in your HTML code can be the reason if your web page cannot be found in search engines.
If you don't close some tags properly, or if some important tags are missing, search engines might ignore the complete content of that page.

How can you check the validity of your HTML code?
Select the "HTML validator" in main window will connect you to an official HTML validator that will check the code of your web pages. Although not all HTML errors will cause problems for your search engine rankings, some of them can keep web spiders from indexing your web pages.
Valid HTML code makes it easier for search engine spiders to index your site so you should make sure that at least the biggest mistakes in your HTML code are corrected.

Check Your SEO List 
Before proceeding with the next step, make sure that you can check the positive option on all of the following items:

Things you should have done:
1. Have you focused on keywords that consist of two to four words?
2. Have you focused on keywords that will bring you targeted visitors instead of keywords with a high search volume?
3. Have you avoided keywords that consist of only one word?
4. Are your keywords so targeted that it is very likely that they'll attract visitors that are interested in your products?
5. Do you know which keywords potential customers use to find web sites that are similar to yours?
6. Do you know the three different keyword types?

Things you should know:
1. One word keywords are not very effective because they are not very targeted. In addition, the competition for these keywords is very high and it is very difficult to get good rankings for them.
2. Web surfers might not use the keywords you expect. For example, people searching for "rhinoplasty" might actually enter "nose job" as the keyword. It is important to find the keywords that potential customers really use.
3. Internet users who use four-word searches are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research).
Can you answer positively to all questions? Great! You can now proceed with the next search engine optimization step.
Don't cheat yourself. If you want to get the best results for your web site, you really should be able to make the positive choice on all the items before you proceed.

The following tips and techniques can help you to improve the ranking of your web site:
1. Don't use frames
If at all possible, avoid frames. Many search engines have difficulty with frames and it is very difficult to get high search engine rankings for web sites that use frames.

Google says about frames: "Reasons your site may not be included: Your page uses frames. Google supports frames to the extent that it can. Frames tend to cause problems with search engines, bookmarks, emailing links and so on, because frames don't fit the conceptual model of the web (every page corresponds to a single URL). If a user's query matches the site as a whole, Google returns the frame set. If a user's query matches an individual page on the site, Google returns that page. That individual page is not displayed in a frame -- because there may be no frame set corresponding to that page."

2. Avoid Flash and other multimedia elements
Most search engines cannot index Flash pages. The normal text content on your web pages matters most to search engines. If you must use Flash on your web site, make sure that you also offer normal text for the search engines.
3. Don't use welcome pages
Some web pages use a "Welcome to our web site" image with a link to the actual site as the index page for the web site. Don't do this. Some search engines might not follow the link on the welcome page. In addition, most web surfers don't like these welcome pages.
4. Avoid dynamically created web pages
Databases and dynamically generated pages are great tools to manage the contents of big web sites. Imagine having to manage the Web site contents of the New York Times without databases. Unfortunately, dynamically generated Web pages can be a nightmare for search engine spiders because the pages don't actually exist until they are requested. A search engine spider is not going to be able to select all necessary variables on the submit page.
Some search engines can index dynamically pages to a point, but even Google states that they have problems with dynamically created pages: "Reasons your site may not be included in Google: Your pages are dynamically generated. We are able to index dynamically generated pages. However, because our web crawler can easily overwhelm and crash sites serving dynamic content, we limit the amount of dynamic pages we index."
5. Make sure that you allow search engine robots to index your site
Imagine you're an Internet marketing service company and you keep trying very hard to get top rankings in the search engines for your customer. Even after several weeks, the customer's web site hasn't been listed in any search engine. Then you start to realize that the search engine spiders and robot programs cannot access the web site because your customer blocks them because the robots.txt file is not properly configured.
6. Make sure that search engine spiders can access your web site
Search engine spiders don't have the functionality of full-fledged Web browsers such as Microsoft Internet Explorer, Firefox or Netscape Navigator. In fact, search engine robot programs look at your Web pages like a text browser does. They like text, text, and more text. They ignore information contained in graphic images but they can read <IMG ALT> text descriptions.
This means that search engine spider programs are not able to use Web browser technology to access your site. If your Web pages require Flash, DHTML, cookies, JavaScript, Java or passwords to access the page, then search engine spiders might not be able to index your Web site.
7. Avoid special characters in your URL
Most search engines have problems indexing web pages when their URLs contain special characters. The following special characters are known to be "search-engine-spider-stoppers":
* ampersand (&)
* dollar sign ($)
* equals sign (=)
* percent sign (%)
* question mark (?)
These characters are often found in dynamically generated Web pages. They signal the search engine crawler program that there could be an infinite loop of possibilities for that page. That's why some search engines ignore web page URLs with the above characters.
8. Choose a reliable and fast hosting service
Your web page should be hosted by a reliable hosting service. Otherwise, it could happen that your web server is down when a search engine spider tries to index it. If your web site fails to respond when the search engine's index software program visits your site, your site will not be indexed. Even worse, if your web site is already indexed and the search engine spider finds that your site is down, you'll possibly be removed from the search engine database. It's essential to host your web site on servers that are very seldom down.
Search engine crawler programs that index Web pages don't have much time. There are approximately 4-6 billion Web pages all over the world and search engines want to index all of them. So if the host server of your Web site has a slow connection to the Internet, you may experience that your Web site will not be indexed by the major search engines at all.
You may also want to limit the size of your homepage to less than 60K. It'd also benefit the still numerous users that connect to the Internet with a slow modem. For even the casual Internet user, the performance of a Web site can make the difference between pleasure and frustration.

Keywords are the words that web surfers enter in search engines to find web sites. It is important that your web site has good search engine rankings for popular keywords that are related to the theme of your web site. In this  manual, we use the term "keywords" for single word keywords and for keyword phrases, for example "hiking boots shop New Delhi".

The right keywords are important to the success of your SEO activities!
It's pointless to optimize your web pages for keywords that nobody uses in the search engines. In addition, in order to get targeted visitors, the keywords must not be too broad or too general. Good Keyword Generator tool helps you to build a list of keywords that people use on search engines to find your web site.
Which keywords are the right keywords for your web site?
Use focused and targeted keyword phrases that are common enough so the web searcher will use them, but selective enough that they don't return millions of matches. Very specific keywords generate highly qualified, targeted traffic that increases your sales. The first step in choosing the right keywords is to make them very specific.

• use keyword phrases that consist of two to four words
• avoid very competitive keywords
• be specific
• only check the keywords that are important to you

For a successful online marketing campaign, you have to target the right keywords.

The keywords you use should be relevant for your web site and web surfers should be searching for your keywords. Most people use a two to four word phrase in a search, so phrases are very effective. Single words cannot be promoted effectively. For example, it is not likely that someone looking for "free software download" is going to type just "software" into the search box. Avoid the most popular keyword phrases because you'll be competing with millions of other pages for a search engine's attention. It is unrealistic to think that a new web site could rank number one on a popular phrase like "mp3". More established companies who have been on the Internet for several years will have the big advantage of a high link popularity.
Internet users who use four-word searches are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research).

Start with multiple word keywords and then extend your keyword list.
Search engines analyze all pages of your web site and put them in a context. Start with multiple word keywords and then extend your keyword list. If you're selling MP3 files, you should optimize your web pages for keywords such as "independent bands mp3", "alternative grunge mp3", "pop music mp3 download" and similar keywords first.
If your web site many rankings for these keywords, search engines will find out that your web site is relevant to the mp3 topic. As soon as search engines consider your web site relevant to this topic, it will be much easier to get high rankings for keywords such as "mp3 download" or even "mp3".

I have pointed out in my previous post about the title of the webpage page. I think till now, if your read that post then definitely you would have think about it.  After optimizing the Title now we have to care little about the other important components (tags) of the webpage:-

Suppose we are dealing with three keywords:
‘India Real Estate’
‘Bangalor Real Estate’
‘Jayanagar Bangalor Real Estate’

Whether or not you are using <h1> header tags and are placing the keyword ‘Jayanagar Bangalor Real Estate in India’ within those tags. If you are not...then use <h1> header tags at all with your main keyword. The <h1> header tag should be as far towards the top of the page as possible. When Google reads a webpage, it views the text from the top left hand side of the page to the bottom right hand side of the page. So, it's best to place your <h1> header tag on the top left hand or top/middle portion of your page.
Also use <h2> header tags for your sub keywords. Try to mention each keyword in a natural way as you are writing, but be sure to include at least one of the keywords per 1-2 paragraphs, depending on how large your page is.

Whether you are using your main keyword in the <title> tags of the website (see more about title). If not, use it because Title is very important aspect for search engines as well as for your visitors.

Whether or not you've bolded, underlined, or italicized the keywords ‘Bangalor Real Estate’ anywhere in the body of the webpage. In case, not... Use it one or two time in your body page. This will help you to grab the top spot for this keyword in the search engines.

Whether or not you are using <alt> image tags and placing the keyword ‘Bangalor Real Estate’ and other keywords within that tag? In case, if you have forgotten to include <alt> image tags in your images then immediately include it. One thing keep in view, it is best to add images that are actually named after our main keyword. For example, we could insert an image and call it ‘Bangalor-Real-Estate-image1.jpg and so on.

The final thing we want to note is whether or not you've placed the keyword once at the very beginning of the page, and once at the very end of the page. If you’ve not placed it at the end then place it. This is another thing we can do to better optimize our webpage.
I will post about the Description and Keywords meta tag in the next post.

This is my first post so Lets start with Title of the our website because title plays very important role in our webpage as well as for search engines and spiders/robots. Therefore, the first thing we need to do is select a page Title for our website.

The page title should

 Suppose we select our keywords:

'weight loss story'
'weight loss picture'
'safe weight loss'

Welcome to our website!
It should not even look like this, which does contain our main keywords, but contains an unnecessary number of words:

 l weight loss story and weight loss picture and safe weight loss
Although that title isn't horrible and does contain all of your main keywords, you should do a couple of things to cut down on words used.

 This would be a perfect title for your webpage:
Weight Loss Story | Safe Weight Loss Picture

Notice that I've:
Taken out all of the "ands"
Replaced one of the "ands" with a "|" character
Combined the keywords "Safe Weight Loss" with "Weight Loss Picture"
Always Combine Your Keyword When Possible to cut down on the total number of words that are in your title!

That's for today .Happy reading and have a great day.